Expo Times

Exhibition Mistakes – Good Research Is Essential

It is impossible to learn without making mistakes. However, does this mean you should purposefully commit mistakes simply because you are in the learning process? Obviously not. You should always focus on acquiring knowledge without committing mistakes. If errors do occur despite your best efforts, you can only shrug it off and move ahead. This understanding is very important when you are promoting your business at exhibitions. Big organizations have a separate department that covers public relations. Doing well at More

Learn From Past Exhibitions For Better Results

There are times when I wish we could employ an adviser for exhibitions just as we employ the financial adviser to take care of our business finances. Why? There are so many areas where one can commit mistakes when planning for an exhibition. From choosing the wrong person to man the stall to choosing the wrong design for the banners to be displayed at the stall-there are so many mistakes that can take place without our knowledge.

It is important More

Use The Web To Extract More From Exhibitions

Have you invested a lot in establishing a good online reputation? Is your brand well known in the real world as well as in the virtual world? If yes, then exhibitions and trade fairs are good opportunities to test whether your brand is indeed recognized or not. How? Well, spread word on a website that you are going to participate in a specific exhibition. Encourage individuals to register for your stall through the internet.

If you receive a large number More

Create Brand Image Through Exhibitions

There was a time when organizations simply had to focus maintaining high sales at all times. Everything else was irrelevant. However, focusing on sales and revenue alone is not the right way to do business if you want to create a good image for your brand. To create brand recognition, you should ensure that your organization stands for something more than money alone.

How often do you hear spokesperson for asbestos industries speak of asbestos compensation? Technically speaking, the More

Handling Exhibition Cancellations

How should you deal with the cost of cancellation of your participation in an exhibition? Well, do you think you will sign any contract with Iron Mountain without visiting http://www.ironmountain.co.uk/whatwedo/business-process-management.asp and understanding what they do? Obviously not.

In the same way, you should have a clear idea of the various terms and conditions related to cancellation. How much will it cost? Is the cost applicable in a graded manner? Will you get a significant portion of your registration money back More

Broadband World Forum 2011

If you’re looking for the place to find out about the latest advances in broadband technology along with when you can expect to see it in the marketplace then the Broadband World Forum 2011 is the only show in town.

Taking place from the 27^th to the 29^th September in Paris, the forum now attracts over 10,000 technology decision makers from across the globe as well as over 200 exhibitors. Businesses interested in anything from the latest global More

Exhibition Strategy – Mix Style With Substance

Do you feel that your competitor attracts more visitors and finalizes more sales in exhibitions simply because of a glitzy and glamorous stall? Does that mean you too should try the same? It is very important to understand the difference between the superficial and real aspects of trade exhibitions.

On the face of it, the use of neon lighting, bright colors and aggressive salespersons may seem like your competitor’s USP. However, these traits will only attract the attention of potential More

Exhibitions – Great Place To Search For Foreign Tie Ups

A few London electricians may get together and bid for the contract of setting up the electrical connections for a business exhibition. They may earn a lot of money in the process despite the fact that the money is shared amongst 4 -5 service providers. Well, you can follow the same principle and try to extract maximum benefit out of the exhibition that you are participating in by setting up joint ventures.

Instead of trying to find more customers, you More

Use Exhibitions To Learn More About Competition

It is natural to focus on the visitors attending your stall when you are participating in your first business convention or exhibition. After all, your visitors may get converted into customers and should be treated with respect and care. However, you should also try to get an understanding of how your competitors work.

Find out how they have set up their stalls. Have they brought in their own furniture to seat their visitors before the presentation? Is this helping them More

Be seen

Exhibitions are crazy, busy, mad places where you can either be very successful or…well, you know what the alternative to that is and it is anything but pretty. So, to make sure you’re seen from afar, you’re going to need a typeface on a banner that stands out from all the others. Colour, style and boldness all come into play here, and wow is it easy to get this wrong. Don’t get it wrong, follow our tips!

1) Don’t go More